“One call ya’ll!” “Truck injury? Call: 800-Lawyer-Up!” How about this one: an image of a Mohawk-haired professional wrestler and the caption, “Are you asking for it? 800-ASKGARY.” Or the voracious and dangerous female sharks: “Ever argued with a woman? 863-XXX-XXXX.” That lawyer makes you start paying for your call and service from the get-go.

Sharks are approaching endangerment in our oceans, but thrive along the roads of the South on billboards stretched along the horizon, stacked up like dominos on the landscape. Drivers on America’s dangerous roads are chum on the run. One of my favorites, which matches perfectly with today’s political leadership is: “Just because you did it, doesn’t mean you’re guilty. Larry X, attorney at law.” Some sharks are flat out honest in their intent: “Legal Genius: I’m Rich, B*t*h! 800-XXX-XXXX.”

The next time you hop in your vehicle, particularly down in the slumbering South, and if you’re down on your luck and jobless, the odds are much better than the casinos—have a healthy wreck. It’s a fine occupation hidden in plain sight. But…if you’re really savvy, get your shark on. It’s win-win all the way to the bank in the tank.

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